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Discover what it means to be a part of the Google for Startups alumni community
Meet founders and startups proving that innovation happens everywhere
Browse our alumni directory and discover startups across regions and industries
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Develop and test new ideas to launch your product faster.
The design sprint kit by Google Ventures, brings together tools to help startups solve problems through designing, prototyping, and testing ideas with users.
Discover different approaches to using design thinking to better understand your users and improve your ideas.
Find out how IDEO Chair Tim Brown, Eric Ries, author of The Lean Startup; and former Google Ventures Design Partner Jake Knapp think about design, user research, and product development.
3:00: Lean Startup methodology overview
5:17: Design thinking overview
8:08: Design sprint overview
49:53: One piece of advice for entrepreneurs today
Learn from a group of Google experts and startup founders as they share their best practices for building features and products.
Discover how to reach and engage with more users by making your design and testing user-first.
Noam Bardim, CEO, Waze Full talk video
Matthew Conroy, Product Manager, Google Full talk video
Di-Ann Eisnor, Director of Growth, Waze Full talk video
Joel Gascoigne, Founder and CEO, Buffer Full talk video
Demis Hassabis, CEO, Deepmind Full talk video
Udacity and Google
Join a free course on rapid prototyping and learn how to build a better product.
Created by Google in collaboration with Udacity, the course guides you through the process of prototyping an app, conducting user research, and integrating it into your design workflow.
Taught by Jay Harman and Carl Sziebert
Think with Google
Stay up to date with the latest marketing research and insights from Think with Google.
Discover consumer insights, marketing strategies, and articles on the future of marketing to fuel your business.
Understand the importance and benefit of making your approach to AI people-first, with the People + AI guidebook.
Discover recommendations based on data and insights from Google product teams, industry experts, and academic research.
Product development is an iterative cycle, you’re going to come up with something, build it, launch it, and then you’re just going to learn and do it again.
Matthew Conroy, Product Manager, Google
IDEO, Bill and Melinda Gates Foundation, Google
Learn how to inspire digital confidence in all of your users, no matter where they live, what language they speak, or whether they’ve used a phone before.
Use tools developed by IDEO, Google, and the Bill & Melinda Gates Foundation to support your users, no matter who they are.
Discover how to bring inclusive and diverse perspectives into your product design through three key principles.
Anne Jean-Baptise shares her advice on how to ensure you’re building products for everyone, with everyone.
Address the diverse needs of current and future users
Build for everyone, with everyone
Test and improve for inclusion
Read stories from Google designers, writers, and developers dedicated to pushing design and technology forward.
Understand how their team handles the people, product, and practice of user experience.
Discover key insights to improve your mobile sites from Ryan Warrender, a mobile UX lead at Google.
See how you can build a better experience for your users and your business by optimizing performance, usability, and accessibility.
Learn what UX research you need, how to plan it, the different types of research, and how to measure success.
This guide from Google Ventures will help you quickly learn more about your customers, ideas, and designs, so you can build successful products.
Learn how to use prototyping to get hands on with your product and features sooner.
Discover paper, digital, and native prototyping methods taught by Google experts.
Watch part 2: Digital
Watch part 3: Native
Print or copy existing content
Explore depth and shadows
Learn how to get real feedback from people before your product goes to market.
Developed by Google Venture’s Jake Knapp, the Five-Act interview process, helps you improve your product before launch using input from potential customers.
Google Marketing Platform
Understand how your customers are using your website and app with Google Analytics.
Build a complete picture of customer behaviours, and use those insights to drive decision making to bring you results.
Introduction to the prototype