Events Page

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Startup School: Data Studio

Tuesday, June 30, 2020
3:00 pm - 5:00 pm CEST

Data Studio is Google’s dashboarding / reporting tool that allows you to visualise data from most Google products (and from other tools through using Google Sheets) in an appealing, user-friendly way. Learn how your organisation can get the most out of this free product and tell a story using data.

What we can learn from 4 startups about navigating the new reality

Thursday, July 02, 2020
5:00 pm - 6:00 pm CEST

With experience comes wisdom. 4 leading startup founders and C-level executives who are currently navigating the current crisis will share their learnings and takeaways on:

  • Navigating the crisis so far
  • Keeping teams motivated
  • Optimizing marketing approaches to survive and get back on track
  • Preparing for future growth

In this session, you will learn from other founders’ experience and gain actionable insights on how to maneuver through the crisis and prepare for the future.

Effective decision making to identify new opportunities

Thursday, July 16, 2020
5:00 pm - 6:00 pm CEST

Rapid, yet effective decision making and identification of new opportunities have always been part of the founder experience, but these skills have become increasingly important in this new reality.

In this Live Session Punit Aggarwal, former Head of Entrepreneur Development at Google and current Advisor at Founder Bay™, will share insights and provide concrete steps that founders can take in these unprecedented times to identify new opportunities through effective decision making.

Startup School: Getting Started with Google Ads

Thursday, July 23, 2020
3:00 pm - 5:00 pm CEST

This session is a hands-on beginners course that will show you how to set up and use Google Ads for your business.

Startup School: Getting started with Google Analytics

Tuesday, July 28, 2020
3:00 pm - 5:00 pm CEST

This session is a hands-on beginners course that will show you how to set up and use Google Analytics for your business.

The state of angel investment post COVID-19

Tuesday, July 28, 2020
4:00 pm - 5:00 pm CEST / 5:00 pm - 6:00 pm IDT

Join us for a special "Ask me Anything" panel which will dive into the state of angel investment post COVID 19, featuring leading angel investors Mark Schneider and Gregg Young from New York Angels, one of the largest and most active angel investment organizations in the world, and Gal Chet, founder of Spincah Angels, a group of angel investors focused on Israeli Pre-Seed B2B SaaS technology investments.

How to develop a winning international strategy in times of changing market conditions

Wednesday, July 29, 2020
5:00 pm - 5:35 pm CEST

As the world continues to navigate uncertainty related to coronavirus, people’s needs and business models are constantly changing. Focussing on your international strategy could help diversify risks or even find new opportunities for growth.

This session focuses on sharing practical guidance and best practices to better analyse the current situation in different markets and how to respond with your international strategy.

Unlock great performance with YouTube for Action

Thursday, August 06, 2020
5:00 pm - 5:30 pm CEST

Video can do much more than upper funnel communication. In this session we bring 5 key learnings to run effective performance video campaigns with True View for Action.


Together with special guests from agency & client we point out how Tr4A is best used and show other advertisers why this product should be part of existing media strategies.

Preparing your business for international market entry

Thursday, August 13, 2020
5:00 pm - 5:30 pm CEST

When looking for future customers we're not bound by the borders of the domestic market these days. In fact there are many startups that have proven the exact opposite is the case! Becoming global is a much easier – and bigger – opportunity than you might imagine.

In this session we will share how to identify and evaluate markets, prioritize them and how to prepare your operations for a successful market entry.

Winning international customers through the power of digital marketing

Wednesday, August 19, 2020
5:00 pm - 5:30 pm CEST

Successful data-driven startups have demonstrated that they can scale their business 10x across several markets through digital marketing.

We will share how you can leverage Google’s technology and available data sources to multiply your user base internationally with limited resources starting today.

The app-opportunity in a mobile first world

Thursday, August 27, 2020
5:00 pm - 5:30 pm CEST

Apps are the central nervous system of our daily lives. They have become our constant companions - when we eat, sleep, study, exercise and travel.

In this Session we will show you how you can make your app part of your customer’s lives.
We will talk about best in class growth strategies, marketing across the full life cycle, the latest in app measurement and show you how to successfully apply these to your business.